Launching a program can be challenging, confusing, and overwhelming, especially when the entire world has an opinion about how to and how not to launch things. A launch is a period of time where you promote a specific offer. This is typically associated with some sort of urgency, such as a special price, a start date, or just the excitement of a new offer being created. Before you launch ANYTHING, there are some questions that you want to ask and some embodiment work that you can do.

As you...